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A 100% DOG-FRIENDLY MOVIE SCREENING !

I was contacted by Les Envahisseurs agency to collaborate on a pitch for Lilly’s Kitchen. The challenge was clear: how can we make this brand stand out in France within an ultra-competitive market?

We developed the Big Idea: “Le Ciné Wouf.”

To celebrate the holiday season, we partnered with a major Parisian cinema and Lilly’s Kitchen to host the first-ever 100% pet-friendly screening. It was a unique opportunity for dogs to enjoy their very first Christmas movie on the big screen alongside their owners.

LILLY'S KITCHEN HAD NEVER GENERATED SO MUCH BUZZ ON FRENCH SOCIAL MEDIA 

1 MILLION

people reached through posts and stories

80,000 PEOPLE

reached through online articles

104 GUEST

invited on the day of the event

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